The all-new 3LACK Label Jersey, with a multi-paneled, moisture wicking construction, featuring Jeff Emig's 20th-anniversary graphics.
In 1997 Shift and Jeff Emig set out to do things differently, crafting a narrative that would send reverberations through the sport for decades to come.
For 2018, we pay homage to his historic 1997 season with our “G.I. Fro” 20th-anniversary 3LACK label gear set.
For 2018, we took 3LACK (Black) Label back to the drawing board and rebuilt it from the ground up. The driving principle?
A hyper focus on what matters most to the rider and stripping away the excess. The result is less weight and increased performance.
The 3LACK Label G.I. Fro Jersey utilizes a multi-panel construction for superior fit and feel. Each fabric, panel and seam placement was purposely selected to maximize the riding experience. The jersey has a close, unrestrictive fit, with minimalistic micro-cuffs on the sleeve keeping your arms uninhibited. A moisture-wicking fabric is used on the main body to keep you cool and dry in hot, humid conditions. And mesh paneling on the arms, sides and lower torso removes excess heat.